Successful Innovation, Growth.

Marketing & Ideation

Transform your marketing strategy with data-driven insights and proven methodologies

Market Analysis

Accurately defines the Acceptors and Rejectors of an idea, product or service to reduce underperforming investments

Linescore Analytics

Creates a Linescore that defines the percent of the target market that will accept or reject your idea

Rapid Insights

Survey and report on thousands of targeted prospects within 2-4 days with deep analytics

Over 50 historical customers with a success rate of 99% including examples and testimonials at Marriott, CVS, Citibank, Facebook, Jenny Craig, among others

Loyalty Programs

Build stronger customer relationships with data-driven loyalty programs

Accurate Program Definition

Accurately defines the Acceptors and Rejectors of paid loyalty program that drives new subscribers and revenue to your company

Systematic Testing

Allows systematic testing of potential loyalty program packages in days to get you the evidence for the highest chance for new subscribers

Program Optimization

Provides for Loyalty program re-architecting, consolidating existing programs into clear free and paid programs

Product Development

Make informed decisions with predictive analytics and market insights

Market Analysis

Accurately defines the Acceptors and Rejectors of your product in development

Feature Prioritization

Prioritized list of features based on market acceptance and development plans

Linescore Analytics

Defines market acceptance percentage with our proprietary Linescore system

Risk Assessment

Early identification of products that may not meet business plan expectations

Merchandising

Optimize your product positioning with precision targeting and pricing

Market Intelligence

Identify Acceptors and Rejectors to reduce investment risk and improve revenue forecasting

Message Optimization

Define messaging that resonates with Acceptors across online and retail channels

Precision Targeting

Deploy micro-targeted digital marketing campaigns to your Acceptor community

Strategic Pricing

Set optimal price points that drive customer acquisition and maximize revenue

Financial Plans

Transform financial planning with data-driven precision

Accurate Reporting

Make informed investment decisions with reliable, precise data reporting

Performance Metrics

Meet and exceed targets for revenue, margins, and market share

KPI Achievement

Track and deliver on key performance indicators consistently

Budget Planning

Create accurate projections and well-planned budgets